Judging from the current operation of office furniture companies based on the online and offline routes of office furniture, the current office furniture e-commerce platform is only one of the marketing tools. Although many office furniture companies really want to get on the fast track of office furniture, for traditional furniture companies, any new thing needs a cultivation period from its emergence to market acceptance to a mature office furniture operation model.
According to a set of statistical data on office furniture e-commerce in the Pearl River Delta, the above furniture companies pay great attention to e-commerce, the above furniture licensed companies are planning and implementing it, and the left and right have been deeply involved and achieved good economic results. benefit. When furniture companies develop e-commerce, they will inevitably encounter conflicts between online sales channels and original offline distribution channels, and conflicts between online product display and offline product experience. In other words, the e-commerce development of furniture companies is, to a large extent, inseparable from the support of offline traditional business channels.
Zhifeng Hong Kong Furniture Co., Ltd., which has become a well-known e-commerce brand of office furniture in China, owes its success to the perfect combination of online and offline.
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